The only way to get success in the online world is to create a plan or blueprint or have one given to you. Then have the commitment, drive and ambition to take the necessary action to follow it through. It doesn’t matter if you’re selling your own ebooks, widgets or work as an affiliate for someone else you have to follow a route map to success and follow it through to the end.

We all know what can happen if we don’t make a plan, we dither, delay and fail. As the mantra goes - people don’t plan to fail, they fail to plan” - and yet we seem to be destined to fail and give up, time after time. So what goes wrong?

It’s so hard to keep focussed - You take a decision and decide on a new plan to profit with every good intention to see this one through. Then you hear the message that “you have mail” and the latest guru offer has arrived and you simply must buy it or lose out on a fortune! The old plan is now forgotten and all the work you’ve done on it wasted as you download new pdfs and watch more videos that lead you to a new path. You stay on this new path until the next offer arrives. It’s time to make a change and focus on your future rather then filling the coffers of the next guru.

We get information overload - then want more - Information overload is the insatiable hunger for more training and the latest product. We buy, we devour then we seem to forget all we’ve read and hunt for our next information meal.

We give up too easily - It appears to be human nature to give up at the first hurdle. Quite why we do this when trying to get into the online business when we’ll persevere in the real world has to be the stuff of some future psychological research. My theory is that deep down we don’t fully understand what we’re doing and why - this means we start thinking we will fail and so we give up and the first problem. That first problem is probably I’ve written one article and not had dozens of visitors, why not? If we had something to believe in that was fully explained then we would see it through and get to the success.

We don’t take action - There are those who plan and pontificate and never ever take action. Taking action is the single attribute that differentiates those that succeed from those that fail. If you aren’t prepared to invest the time and effort then you can’t succeed. They are destined to fall for scam after scam such as those wonderful lotteries that produce winners even though you haven’t entered them!

It really isn’t our fault because everything you’ve been told about affiliate marketing is wrong! We need to stop being lead around like sheep and start taking action and responsibility.

The path to succeed is surprisingly simple.

1. Choose your path to follow - Find a product that appeals or I’m going to recommend a method below.

2. Read everything twice. Read through all the information at least twice and make note of everything single step that you will need to complete. The detail will allow you to complete it.

3. Break down the plan into a detailed task list - This approach means that nothing will be forgotten or missed out.

4. Spend any free moment you have in a day to tackle one of the tasks. By adopting this approach you’ll soon be crossing them off as they are completed.

5. Whenever you have a little time choose and do a task.

6. See it through to the end.

7. Take the time out to celebrate the first sign up to an autoresponder and that first sale and other landmarks.

Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you’ve been told is wrong!

They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.

They say your writing will never be professional - they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.

They say you won’t understand - they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don’t hire a copy writer, don’t let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.

They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.

They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it’s just as effective. For example, when have you ever heard a copywriter say “Here’s a better way of doing it that will save you time and money”?

The answer is probably never because they don’t want you to know how to write, they don’t want you to realise that you are the best person to create your copy and they don’t want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don’t hire a copy writer - it is your voice and opinions that your customer wants to hear. 2. Create a unique bond - use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues - By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one - solve their problems and they’ll come back for more.