To Do Article Marketing or Not To Do Article Marketing

January 5, 2009 by Brent Sweet · Leave a Comment 

All you have to do is have an idea about what you are doing and you can make money from marketing with articles. I think any expert would agree that article marketing is the best form of marketing on the internet right now. It is free and it has a huge impact on search engine results. I use it to promote my websites all the time. I get results in the search engines from publishing articles and then move up. I think article marketing is a valuable use of your time. If you have some extra time, I would spend it writing and publishing an article.

If you don’t know how to get started there are several eBooks on the market that can help you. I have learned a lot from reading eBooks on how to write articles. Some will even share information on how you get your articles to sell. I personally don’t use my articles for selling techniques. I like to write the articles just to inform people on the internet. Then I use my resource box to help with my search engine optimization efforts. Search engines reward me for putting time in my articles.

The best way to get free traffic is from the search engines. Though I agree with most that article marketing will provide some free traffic, it is not the best way to do it. Article marketing, however, will increase search engine rankings which does help with free traffic. I would say that to get up in the search results for your website, article marketing is the way to go. If you are simply just trying to promote affiliate links through article marketing though, I think you are wasting your time.

In my experience I have been rewarded by doing article marketing. I recommend it to anybody who wants to try it. The key is to find a good method to submit your articles, and write as many unique articles as you can. Be an expert in your field, and live with passion.

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Professional SEO Consulting

January 4, 2009 by chris johnathan · Leave a Comment 

The role of an SEO consulting firm is to provide ideas and information in addition to guidance to a company that is looking to optimize it’s website for search engines. The SEO consulting firm comes up with a search engine optimization plan which the company has to implement. The SEO consulting firm would most probably take up a number of activities before coming up with an appropriate SEO plan. The firm would have to gather some information to do with current traffic and rankings. The job of a good SEO consulting firm is to understand where your website is standing now and how to take it to where you want it to go, in terms of ranking and web traffic.Search engine optimization is the process aimed at improving website placement and performance in the major search engines. It is a complex procedure, which involves many steps. Thus, it is important that a website owner chooses the right SEO professionals to work with. Utilizing innovative internet marketing strategies and proven SEO techniques, many internet marketing firms active in the field offer services that range from affordable SEO to search engine marketing and beyond, to achieve high volume of traffic and a number of new sales for their clients. Every firm will have a team of well experienced SEO experts and professionals to guide you through the SEO consulting process. They provide you with proper advice and guidance on the right keywords and phrases to use, and the best possible professional web design package for your site. You need to update and maintain your website regularly so as to retain a strong brand image and thereby increase the sales and profits. Professional and experienced internet marketing specialists can also help you with innovative optimization strategies.

Step one in selecting an SEO consultant to help improve the performance of your website is to become an educated consumer and get familiar with how search engine optimization works. I recommend starting reviewing Google’s free content in their “Webmaster Tools” section for a quick understanding of the basics. At the very least, reviewing this information so you can sprinkle some industry-specific jargon on your prospective SEO experts during your conversations will signal to most SEO consultants to provide you a greater level of detail then they may provide to someone less familiar with the search engine optimization process.

Media Mix & Dates

SEO consulting help companies reach new prospects and increase revenue. The consultants does an in depth analysis of the web site to identify areas in which the website lacks. Post identification of the areas of improvement a customized marketing strategy is advised to enhance the search engine placement. The SEO consultant advises on different aspects of the website from the server to the content and also the code. In case the website is not designed properly the SEO consulting may advise website redesigning service.

Increase your market share

Pound of Measurement

Increase return on your investment (ROI)

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Edu Text Links Still Work

December 29, 2008 by Steve Prylon · Leave a Comment 

When search engines are crawling, they’re not only collecting information, they’re noting which sites they collect it from. And they place a value on the links that point to your site, referring to the value as a vote. That’s how they determine the content of your site. The link words are how they rate your importance and relevance. Links from some sites are rated higher than others. For instance, .gov or .edu are considered trusted sites and are more valuable, and thus will get bigger votes. PageRank sites will also get bigger votes. Basically, the stronger the site, the stronger the vote will be for an equal link from that site.

Most in the SEO industry will agree that .edu links have a higher value with the search engines, but there are always a few who disagree. In fact, it is just not true that .edu links are rated the same as other links by the search engines. A simple test will determine this: choose 2 sites, add standard links to one and .edu links to the other. Check your rankings and then run the same test several times. You’ll see that .edu text links do make a difference in site placement.

That .edu text links are valued higher by the search engines should not be in dispute. When doing any type of random search, you will find .edu and .gov sites ranking repeatedly in the top 10. And that’s even when the .gov and .edu sites are outdated or mostly irrelevant. That’s a fact.

When you think about .edu links and what makes them rank higher, the answer is clear. If a new university were to open tomorrow, links from that site likely wouldn’t have much weight or value. But most of the .edu sites are very mature, huge, trusted sites that are full of information. And they have tens of thousands of inbound links and high PR. This is why the search engines are placing a weightier value on these links.

Yes, there are one or two naysayers still, but by and large, the industry places high value on .edu text links, as do the search engines. We will continue to run with the crowds and continue to use .edu text links. The phenomenal results we’re seeing with our clients rising swiftly to the top in search tells us we’re doing something right.

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There Is No One Right Way In SEO

December 27, 2008 by Julie Johnson · Leave a Comment 

Search engine optimization, or SEO as those in the industry call it, is largely an unknown term to those who don’t work with it. In fact, most people have never even heard of SEO. It is telling that even within the SEO field, not everyone agrees on how it is best achieved.

There are of course the basic guidelines: lots of content on site, properly formed meta tags, get inbound links, give outbound links appropriately, and strong site organization. But the reason SEO continues to be more of an art than a scientific method is because there is no one way to accomplish these things. Exactly how much content does a site need, and how many times does a keyword need to be on a page? How many inbound links do I need and how do I get them? Are paid links ok? Are comment links ok? What makes a good title tag? A good h1 tag? Am I doing anything else wrong that will hurt my rankings?

Ask 10 SEO companies s to perform a site analysis, and you;ll get 10 different reports. Luckily most of them will have quite a bit of overlap. And luckier still, provided they are bona fide SEOs , most will not have any outright conflicting advice. But still, the finesse and attention to detail that a good SEO agent possesses will be evident in the varied responses you would see in these 10 reports.

This makes the industry exciting for the SEO organizations. It makes performing SEO well a challenge, not just a standard checklist that you can use. No magical software to plug the site into and get all the right answers. Every site is different. Every day at work is different. And not to mention the suspense of not knowing immediately if it is working. An SEO provider gets no grade except improved rankings and traffic for the client, which take time to build and fluctuate daily.

The mystery of SEO also makes it hard on a layman though. It is nearly impossible to perform truly stellar SEO work to your own site, because the finesse it requires only comes with volumes of clients under your belt. Further it makes it harder for a layman to choose an SEO provider, and to know if the changes his SEO wants him to do are right answers. It requires a leap of faith and at least a basic understanding of SEO to dive into it.

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Website Profits Increased using Expert Marketing Tactics

December 26, 2008 by Matthew Henage · Leave a Comment 

Give Your Audience What It Wants

Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don’t appeal to their interests, and you’ve lost them.

So how do you appeal to these visitors? The easy answer, “Give them what they want.” The more important question you should ask is, “What do my visitors want?” To answer this question, you need to research three imperatives, 1)Who are your visitors? 2)What attracted them to your site originally? 3) What do they want when they come to your site? Once you know who your visitors are, what attracted them and what they are interested in, it becomes very simple to attract and retain them.

You can learn more about your customer in two ways, by just asking them and by installing analytic software like Google Analytics. Both are highly recommended because both provide information that the other cannot. This information is like gold because it becomes a catalyst to providing quality content that keeps your visitors coming back for more.

Attract More Visitors

By catering to your customers needs you’ll see an increase in traffic from past visitors returning to your site. But by extending your marketing reach you can compound the number of visitors your site will recieve. In this section we talk about some of the most important traffic building methods used by professionals each day.

The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.

If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.

Gear your website to make money

As mentioned earlier, you want to make it quick and easy for your visitors to get what they want. On the other side of the coin, you need to make it easy for your visitors to do what you want them to do. For example, why make them click through endless pages to sign up for a membership or newsletter? The easier you make it for your visitors to do what you want, the more they will do it.

You can make it difficult for your visitors to make you money in many ways. Give them too many options to nonprofitable actions, making your navigation confusing and cluttering your web pages with random text and graphics. Get your customers attention to a profitable action by using varying degrees of contrast, color and font choice. When in doubt use different approaches on different pages and measure the results.

There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.

Hire an Expert

If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits.

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Video Search Engine Marketing Tips and Techniques

December 26, 2008 by Mark Robertson · Leave a Comment 

If you perform a simple search on video search or video SEO, you will be bombarded with numerous articles that try to explain this technique. Video search optimization, or Video SEO (VSEO) is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to “long tail” searches. More than any other piece of advice, make sure you include the word “video” in your keyword list. Examples - car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.

Another important factor to know is that typically, users do not watch videos that are long and drawn out. Instead, users want quick snacks of video content, usually viewing no more than a few minutes of a video. If you have a video that is many minutes long, consider creating several shorter clips for your video ranging from 1-3 minutes in total length.

Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.

Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

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Unique Article Wizard Provides Unique Article with Unique Content

December 20, 2008 by Article Wizard Success · Leave a Comment 

Unique Article Wizard’s unique article submissions will explode your profits almost overnight whether you’re promoting affiliate programs, selling a product or other advertising. You will discover the hidden source of targeted traffic that unearths eager buying customers.

With so many competing sites on the web you need to learn how to attract potential customers. Forget submitting your site to hordes of search engines, forums, classified ads and traffic courses when all you need is Unique Article Wizard.

The fact is that this strategy is more reliable than any other strategy on the internet. Use it consistently and you are guaranteed to succeed.

On the internet it is not just about providing content, it is about providing unique content and that is where all the submission services fall down. Every one of them sends out duplicate content all over the place.

On the internet it is not just about providing content, it is about providing unique content and that is where all the submission services fall down. Every one of them sends out duplicate content.

On the internet it is not just about providing content, it is about providing unique content. That is where all the submission services fall down. Every one of them sends out duplicate content all over the place.

Not only unique content, but there are correctly formatted links in it that point back to your website. Not one or two, but hundreds. Over time, not hundreds but thousands and tens of thousands. Now the search engines love you even more! So guess where they list you on their search results? Number One! All done by article submission.

Unique Article Wizard submits to more article directories, announcement groups, and ezine publishers than any other submission service. More visitors plus more credibility equal more sales & more profit.

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