Website Traffic: Not All Visitors are Equal

by Jill Brennan

Targeted website traffic is by no means a guessing game. It is an exact science that takes time and effort to get right. The only way to get more website traffic is to reach the audience you designed your website after.

The only way your site can be successful is if the visitors find your information useful. For example, consider browsing for books on Amazon.com: when you buy a book, the site gives you suggestions for other books in that category. The company figures that if you bought one book on a specific subject, others on similar subjects might interest you. You’ve just been targeted. While targeted website traffic won’t give you guaranteed traffic, it will increase your chances of reaching the correct audience.

Now, targeted website traffic doesn’t mean guaranteed traffic — just a strong possibility of more website traffic. You don’t want to lure anyone and everyone to your site. Internet loiterers take up space.

Although they don’t really hurt anything by being there, you don’t want to waste time courting them, just hoping they will like what they see and become a fan or a customer. It is up to you to take advantage of all the marketing knowledge out there, just waiting for you use.

One good way to get targeted website traffic is to use keywords. Think of the person you want on your site. When he or she is looking up something on the internet, the person uses particular words to do that, right? If they need fuzzy dice to hang from their rearview window, they will type certain things into the search engine in order to find those fuzzy dice.

This is where psychology comes into play. Do they type in -fuzzy dice,- -car dice,- -hanging dice,- -rearview mirror dice,- -fuzzy car dice,- or none of the above? What if they can’t spell right and type -fuzy dice-? What if they don’t know whether -rearview- is supposed to be one word or two? You want the money from the -rear view mirror dice- people just as much as you want the others. Keywords are all about improving your odds.

Not only is psychology important, but demographics are important too. What market are you selling too when you are offering dice for your car? What else would they be interested in buying? What type of site should you set up to cater for them? Car accessories? Unusual gifts? 70’s memorabilia? To make the most out of the web traffic that you have gained and to get even more traffic, you need to have related items that your customers will be interested in purchasing.

Targeted website traffic is like playing the stock market — you can make predictions based on careful research, but you will never know exactly whether your predictions will translate into sales. All you can do is increase the odds of driving more website traffic to your site through targeting your audience.

About the Author:

Free Website Traffic Without Spending A Fortune

by Doug Taylor

If you are trying to meet your goals of getting traffic to your website you may be tempted to check out some programs that promise free website traffic. You need to do your homework because usually if something sounds too good to be true it probably is. Make sure the program you are looking at is really free and does not have any hidden costs involved.

Certainly the right free website traffic service is going to be the one which will provide you with those visitors who can turn your business into a success. Although you may be using these programs to get more visitors to your site you also want to be in a position where these visitors are actually spending money with you as well.

You may or may not find such a service that works well but the best thing you can do is to spend time working on getting your own traffic to your site. We will look at a few ways you as a website owner can work on getting traffic coming to your site without having to pay out your hard earned cash to someone else.

One of the first orders of business will be to make your sites search engine friendly as you can. Spend some time making your pages just right and try submitting to some directories. Do not rely only on the big boys; try submitting to some of the smaller guys also. If you can get your site listed it will help with your search engine rankings.

If you have your own product to sell you should think about having your own affiliate program. Even though you have to pay out some of your profits you need to remember they are bringing the traffic to your site. This does not have to be hard; you can go with something simple like ClickBank.

Another very simple thing that you can do in order to get free website traffic to your site is by creating a links page on it. However the links that are placed on these should be ones that are from sites, which are not directly competing with you for business. Then contact the owners of websites whom you would like to exchange links with. Once they agree add theirs to yours and they will do the same for you.

Finally a great way to get free website traffic is by visiting online discussion forums or by posting comments on someone’s blog. It would be helpful to only post useful content that will help someone out. Make your response according to what is being talked about. Do not try to just promote your site. If you help people and include a link to your site people will be more likely to click that link.

As you can see getting free website traffic just takes a little time and work. Spend some of the time you work on your business to learn and educate yourself. It will pay off when you start seeing more people stopping by your website

About the Author:

4 Powerful Strategies to Increase Your Website Traffic

by D. Hatcher

The life blood of any Internet marketers business is traffic. Without traffic how can you expect to make any sales? It doesn’t matter how good your sales copy or website is traffic is the key. You could have the best looking website on the planet and it wouldn’t make a bit of difference in your bottom line if you don’t have traffic. Without a sufficient amount of traffic you will not do well. This article is going to cover four very simple things (and I might add, inexpensive) that can be put to use immediately. These are tried and trued methods for getting targeted traffic to your squeeze page.

Write articles. This is an often underutilized method of traffic generation, especially by internet marketing beginners, that does more than just bring traffic to your website. It positions you as an expert and builds trust in your prospects’ minds. The value of this is often underestimated. People have to trust you or value your opinion if they are going to order from you or join your “team.” People will pass you by if they don’t first feel comfortable with you and respect your opinions. Submitting articles is a great way to “break the ice”.

Here is what to do. Write a series of articles relating to your market niche. Distribute two articles per week to major ezines such as ezinearticles.com or goarticles.com. At the bottom of the article you are allowed to have a signature (or bio). You can include a small amount of information about your website and a link to your homepage. If people like the information you give them, they will click the link and visit your site. This is why it’s important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.

Exchange links with popular sites. This method is effective in several ways. First, you will get traffic and increase search engine ranking through the links that are posted on other sites. Also, as additional websites link to your site, your search engine rankings begin to rise. This can be a significant source of traffic. Showing up on the first few page in major search engines for your keywords can bring you hundreds or thousands of visitors per month.

Here is how to get links to your site. Look up sites that relate to the theme of your website. Ask them to do a link exchange with you. In the email provide a link to the page that you are displaying their link on. Now the ball is in their court. They will either accept your offer or not. If they refuse to do an exchange with you take their link off of your site.

Use Pay Per Click advertising. Pay Per Click costs money but it can be a dynamic way to coral highly targeted traffic to your site. If you are careful to choose the right keywords and make intelligent bidding choices it can prove to be a very cost effective and useful tool. Google Adwords and Overture are the two most popular Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, and often for less cost per click. To get the most out of Pay Per Click you need to be armed with at least a fundamental amount of knowledge. I suggest buying a book or ebook on the subject before starting a campaign.

Submit videos to video sites. Videos are one of the best ways to get yourself “found” on the internet. Major league videos can also be made with the most basic equipment. For instance, you can use a small digital camera with a movie mode or an inexpensive webcam. Processing your movie can be done using a free video editing program that is part of your Windows operating system.

Here is what to do. Make a video about your product, business or opportunity. Upload your video to Youtube and give it a catchy title and description based on the content. Writing a good title and description is what drives or attracts an audience to your video. For instance, make sure to do some keyword research and use those keywords or “tags” that are geared for the audience that you want to reach. I could go on about keywords and titles but that is a subject for another article. But for now, you can simply learn from what others are doing. Do a search on Youtube for videos that deal with the same subject matter. Look at the descriptions and tags that are on the most highly viewed videos and “learn” from them!

While any one of the traffic generation strategies above can make a major difference, I suggest using all of them combined. This will give you the most traffic possible in the shortest amount of time. The more effort you put into the tactics provided in this article the more they will work for you.

About the Author:

BIG Traffic From “little” Effort

I recently came across a traffic strategy that had completely crossed my mind previously - viral marketing by creating basic freeware applications and then submitting them to the major software directories (like Download.com).

There’s a guy named Chris Rempel who’s using freeware programs to generate literally thousands of “downloaders” (visitors) daily, and he’s making a mint by promoting affiliate programs with that traffic.

He claims his best day so far was when one of his freeware applications got downloaded about 22,000 times in 24 hours, bringing in about $9,100.00 in affiliate commissions!

Thing is, he’s not even a programmer…

Check out his specific strategy for doing this - it’s the first of his 5 “hands-off” traffic techniques at The Lazy Marketer.

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To find the best home based business ideas &
opportunities so you can work at home visit:
http://www.onlinebusinessresource.net
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Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how big hit sites drive traffic to their site? Most of them are spending tons of money, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t have the resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio, it still works.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you earn credits. You can use those credits when viewing other sites while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias on the internet that provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to write those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets passed around, you widen your public awareness and build an opt-in list that regularly visits your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.onlinebusinessresource.net
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Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, you’re not going to make it big. Worst of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing, also known as Viral Advertising, is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by using forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media, they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because it’s relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most sites and companies are catching on to the popularity of Viral Marketing and Advertising. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost. All it takes is a great idea, a good addicting game or funny story. Many ideas are still out there. Create a gossip or a buzz many movies are promoted by using scandals and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.onlinebusinessresource.net
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How To Use A Tell A Friend Script To Drive Traffic Today

More and more webmasters have the recurring dilemma on how to increase the flow of traffic to their websites. During the past few years, many methods have been developed to solve this predicament. While most of them would work, there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of the tendency of a person to share something they find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit with viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friend scripts are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail, he wouldn’t think of the mail as spam mail because he would see the sender’s name as someone he or she knows and trusts.

Tell a friend scripts eliminate the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. Along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would click on the link and visit the site. This drives traffic to the site resulting in a greater number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy and paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With the tell a friend script viral marketing strategy, you can drive traffic to your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site, increasing your traffic flow.

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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.onlinebusinessresource.net
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