They’ve been hiding the truth about copy writing
July 16, 2008
Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you’ve been told is wrong!
They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.
They say your writing will never be professional - they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.
They say you won’t understand - they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don’t hire a copy writer, don’t let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.
They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.
They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it’s just as effective. For example, when have you ever heard a copywriter say “Here’s a better way of doing it that will save you time and money”?
The answer is probably never because they don’t want you to know how to write, they don’t want you to realise that you are the best person to create your copy and they don’t want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.
Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don’t hire a copy writer - it is your voice and opinions that your customer wants to hear. 2. Create a unique bond - use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues - By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one - solve their problems and they’ll come back for more.
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