Make It Easy To Buy From Your Site

November 29, 2007

Convincing your prospects to purchase from you is a hard job, but have you ever thought that maybe you’re making the process twice as difficult for the both of you. No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check (be cautious about accepting these). The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing? To make it easy for you, check out PayPal for your merchant option.

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

It would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

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opportunities so you can work at home visit:
http://www.onlinebusinessresource.net
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Comments

7 Responses to “Make It Easy To Buy From Your Site”

  1. Encryption Technology » Blog Archive » Resolved Question: could anyone tell me the difference between Windows 2000 and Windows XP Encryption Technology or file system? on January 14th, 2008 11:30 am

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    [...] Make It Easy To Buy From Your Site Convincing your prospects to purchase from you is a hard job, but have you ever thought that maybe you’re making the process twice as difficult for the both of you. No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them ge [...]

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    [...] Make It Easy To Buy From Your Site Convincing your prospects to purchase from you is a hard job, but have you ever thought that maybe you’re making the process twice as difficult for the both of you. No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them ge [...]

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