Are You Making Money with Pay Per Click?

Pay per click marketing is still one of the fastest ways to get people to visit your website if you have a reasonable budget. For a lot of Internet marketers, this is the only method they employ because the results speak for themselves. If you are wondering how pay per click works and how it can make money for you then read on.

The concept is simple; by placing a text advertisement with a link to your site on a larger website that is very busy, you can direct traffic to visit yours. When a visitor does click through to your site, they must stay for more than ten seconds for the previous (hosting) site to be paid, albeit a very small amount. There are a couple of points to remember about this: your advert will be related to the subject of the site it is being used on and these sites are generating huge amounts of traffic. However this is not the only advantage because you only pay for the advertising when it’s used, which means if someone doesn’t visit your site through the link, you don’t pay.

With other types of advertising, you pay in advance but there is no assurance that anyone will bother taking any notice of it but it still has costs anyway. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. Because the marketing with pay per click is targeted, there is less money lost on advertising in the wrong areas. Your ad will only show up on sites where people are already interested in something related to what you are offering.

The largest and best known of these pay per click services is Google with their Adwords program. Google simply creates your advert every time a term or phrase (which you specify) is searched for online through their search system. Depending on how much you’ve paid or bid on a specific keyword, your advert will either be at the top of the search result page or in the right hand column.

These instant results cannot be beaten in any other advertising medium and it is this that attracts pay per click customers. It doesn’t take very long for you to discover whether you will need to adjust the advert. This is still the most popular method of marketing because it works and most companies, large and small will use pay per click advertising as a standard method to market themselves.