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Were You Hyped Or Scammed?

Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you’re looking through the newspaper in the advertisement’s column. And you come across an ad that says, “Profitable Business Ready To Go”. It explains that it is a very profitable franchise in ice cream.

This sounds a really good business. I could really enjoy this. This is for me. You find that it comes with a brand-new ice cream van, plenty of ice cream and chocolate topping. The area that your franchise is assigned to is a new suburb, so new in fact; there are no houses, no people, no customers. This means you really have no business.

Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!

Just like the ice cream van your website is beautiful, well stocked, but there are no customers.

You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.

So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.

The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they’re not. I’m sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.

Hype is often not total untruth. It just stretches the truth. So you think you are getting more than you are really getting. Any product on the Internet that promises you instant success is using hype to get you to buy. There is no such thing as instant profits.

Whether you run a business online or off-line, it takes time to build it. You need to build a customer base. You need to convince your customers that you are there for the long haul, that you’re not a fly-by-night operator.

The new website, you have set up is very similar to the ice cream van mentioned earlier. You have a beautiful website, some really good products, but you really need some customers. Another name for customers is traffic. This is the most challenging part of your Internet business. It can be a long slow process that takes a lot of work.

How to go about getting traffic to your site is a subject I will discuss in another article.

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