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High Search Engine Rankings - Get Yours Now

Before launching a new site I generally like to review a handful of concepts with the design team. I always check for the use of H1 and H2 tags on the primary pages of the site. To help the search engine spiders understand the theme of the site, the tags become important because they always get crawled first. The search engines can easily pick up the theme of the site from the tags when they are used properly and point traffic towards the site when it encounters a common keyword request.

Anchor text pointing to other key pages on the site is another area I will check. I am typically able to help web sites get a boost in the search engines by reviewing images and moving the text in the images out into the web page itself. Text contained in an image is not able to be read by the search engines so the site is missing out on the spider being able to read the text inside of the image. The best solution I tend to use is to reduce the size of the image and attractively position the text around the image in a manner that does not destroy the aesthetic appeal of the original image.

For each main keyword in the site I like to have a unique page that highlights it. Search engines give intrinsic value to pages that contain the keyword in the name and title of the page, right in the html name. For example, a page written for diamond rings should contain anchor text for diamond rings in the home page and be named the same as the anchor text. When this naming and anchor text convention is used the search engines will instantly award the right theme and indexing for the keyword.

I then move my efforts to looking for dashes and underscores in naming conventions. There are many solid examples of pages indexing better using dashes and not underscores in their name. I have no clue as to why this is but it has been proven so we should all follow the rule. If all else is equal, two pages named search-engine.htm and search_engine.htm will not rank the same. There have been lots of studies done to support this theory so I always remove the underscores from all file and page names.

I also will question the search engines to find out what they think the theme of the site really is. I have found the best tool to use is the Google Adwords Keyword Tool. I always enjoy finding out what the search engines think the site is about by looking at the main keywords it gives back as the result. I am always amazed to see what the search engines think the site is really about and then get to work fixing their perspective. Most often the issues are easily fixed by adding some H2 tags and by adding no follow lines to some of the links in the site. If you and the search engines disagree on the theme of your site the situation can easily be turned around.

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